Sports drink brand increases basket size and purchase occasion.

A leading hydration beverage company needed to increase basket size and purchase occasion at Walmart and Kroger for select high-penetration and opportunity markets. They had a strong foundation of who their ideal customer was but lacked understanding of who their next best customer.

To mitigate a cold start, Yobi analyzed over $2T in transactions to generate an audience of consumers likely to buy the product at the priority retailers. Yobi’s predictive modeling identified who will and won’t change behavior, specifically after seeing an ad, to continuously updated targeting based on likelihood over time to convert. Creative-level audience optimization aligned the right audience with the ad most likely to drive action.