Regional CVB increases reach.

The CVB faced intense competition from neighboring cities on the West Coast and had budget limitations. Broadening its audience and attracting tourists to the region area while driving visitation to top hotels and attractions were vital to growth. They also faced ad fatigue and geo-targeted scale that had been mainly focused on the surrounding areas.

Yobi’s modeling uncovered audiences beyond the clients pre-defined target markets with a high propensity to visit somewhere new. By optimizing audience selection and targeting by exposure channel, Yobi was able lower their acquisition costs and drive affiliate hotel site traffic.