Leading hot dog brand increases iROAS and working media efficiency.

A major hot dog brand needed to increase ROAS and optimize media efficiency to combat rising manufacturing costs. Performance across a mix of retail media and traditional purchase-based audiences had plateaued and costs were holding back ROAS.

Leveraging behavioral insight into purchase behavior, Yobi generated an audience of consumers based on the predicted likelihood that they would purchase. Once in-flight, Yobi optimized the audience based on real-time exposure data and offline behavior observed across Yobi’s dataset to dynamically optimize the targeting pool.