Regional fast casual chain increases foot traffic.

A regional fast casual dining chain looked to build foot traffic while minimizing wasted investment on underperforming audiences. Automation was key as they looked to optimize operational workloads on day-to-day campaign performance.

Tapping into rich mobility and transaction behavior, Yobi identified consumers that would likely dine-in or pickup. As the campaign ran, Yobi refined the audience to tune targeting to consumers likely to dine-in or pickup after being served an ad, driving down costs per acquisition and increasing visitation rate.