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Behavioral AI to fuel
Marketing Performance

Yobi is pioneering the next generation of predictive AI models. In the same way LLMs predict the next best word, Yobi’s models can anticipate a consumer's next action and likelihood to convert. When tuned to client-specific outcomes and KPIs, this multidimensional understanding of human behavior can super-charge marketing performance beyond the walled gardens.

Closing the loop on marketing outcomes brings audience modeling closer to real-time, enabling advertisers to unlock greater precision that fuels customer acquisition, discovery, and true incrementality. Go beyond static, off-the-shelf segments with Yobi’s customizable no-code model.

Dynamic Precision

User-level predictive intelligence at near US scale

Outcome-based Optimization

On-the-fly segmentation fueled by real-time intent and performance

Omnichannel Orchestration

Adaptive channel targeting based on predicted lift by ad format

AI-powered Automation

Autonomous optimization unlocks operational and media effeciency

Activating your
custom model

No-code, White glove service to AI-powered
performance beyond the walled gardens
01.

Data Training

Log-level data is a treasure trove of intent used to seed our model for out-of-the-box performance. First-party data or site pixels can further tune your model to your primary KPIs.
02.

Campaign Setup

In-flight audience orchestration by format is key to media efficiency. Setting a YOBI tactic per format ensures you’re only investing in touch points that drive performance.
03.

Model Activation

AI-powered performance should be easy. Yobi integrates with your campaign like traditional custom audiences, but don’t get confused - there’s nothing traditional about our tech.

Playbook for AI-powered
performance

Maximize performance by sticking to these campaign parameters

Verticals

Retail, B2B, CPG, QSR, DTC, Auto, Travel, Media & Ent.

KPIs

CPA, ROAS, Foot Traffic, CTR, CPC, Offline Sales

Formats

CTV, Display, OLV, Native, Audio

Data

Log-level data is required for
in-flight tuning. Pixel and 1PD supported for incremental
model training

FAQs

How quickly can Yobi be activated?

3-5 business days

What is the pricing model?

CPM or % of media spend

What verticals are not supported?

Pharma, Healthcare, Politics

Is log-level data required?

Yes, log-level data allows Yobi to close the loop on exposure and outcomes, bringing audience modeling to near-real-time.