Behavioral AI to fuel
Marketing Performance
Yobi is pioneering the next generation of predictive AI models. In the same way LLMs predict the next best word, Yobi’s models can anticipate a consumer's next action and likelihood to convert. When tuned to client-specific outcomes and KPIs, this multidimensional understanding of human behavior can super-charge marketing performance beyond the walled gardens.
Closing the loop on marketing outcomes brings audience modeling closer to real-time, enabling advertisers to unlock greater precision that fuels customer acquisition, discovery, and true incrementality. Go beyond static, off-the-shelf segments with Yobi’s customizable no-code model.
Dynamic Precision
User-level predictive intelligence at near US scale
Outcome-based Optimization
On-the-fly segmentation fueled by real-time intent and performance
Omnichannel Orchestration
Adaptive channel targeting based on predicted lift by ad format
AI-powered Automation
Autonomous optimization unlocks operational and media effeciency
Activating your
custom model
No-code, White glove service to AI-powered
performance beyond the walled gardens
performance beyond the walled gardens
01.
Data Training
Log-level data is a treasure trove of intent used to seed our model for out-of-the-box performance. First-party data or site pixels can further tune your model to your primary KPIs.
02.
Campaign Setup
In-flight audience orchestration by format is key to media efficiency. Setting a YOBI tactic per format ensures you’re only investing in touch points that drive performance.
03.
Model Activation
AI-powered performance should be easy. Yobi integrates with your campaign like traditional custom audiences, but don’t get confused - there’s nothing traditional about our tech.
Playbook for AI-powered
performance
Maximize performance by sticking to these campaign parameters
Verticals
Retail, B2B, CPG, QSR, DTC, Auto, Travel, Media & Ent.
KPIs
CPA, ROAS, Foot Traffic, CTR, CPC, Offline Sales
Formats
CTV, Display, OLV, Native, Audio
Data
Log-level data is required for
in-flight tuning. Pixel and 1PD supported for incremental
model training
FAQs
How quickly can Yobi be activated?
3-5 business days
What is the pricing model?
CPM or % of media spend
What verticals are not supported?
Pharma, Healthcare, Politics
Is log-level data required?
Yes, log-level data allows Yobi to close the loop on exposure and outcomes, bringing audience modeling to near-real-time.