All Case Studies
Entertainment
Major tv network increases tune-in of major series.
500%
Problem
01.
As viewers shifting viewing behavior from traditional appoint-based to streaming on-demand, a major network needed a more effective way to identify stay top-of-mind as new programming and events came out.
Solution
02.
Yobi leveraged it’s understanding of TV viewing behavior to uncover viewers likely to tune-in. By leveraging viewing behavior to contextual the ideal audience, it was able to expand reach to new households.
Results
03.
500%
Lift in tune-in
*as measured by LG Ads