Agency productizes Yobi for AI-powered audience modeling, buying, & optimization.

Agency needed a more performant and efficient audience solution for its clients. Traditional 3rd party segments were getting the job done, but their teams spent too much time manually building and optimizing in and out of static audiences while compounding segment costs cut into working media.

Agency partnered with Yobi to fine tune a predictive model to their customer KPIs by leveraging historical log-level data feeds from their DSP (The Trade Desk), as well as customer 1PD when available. Once in-flight, Yobi’s user-level optimization model enabled Agency to dynamically target consumers instead of audiences, mitigating waste and maximizing media performance.