Global electronic distributor ramps up customer acquisition.

In a highly competitive market, a global electronics distributor needed to efficiently broaden their reach and new customer acquisition without increasing cost-per-acquisition. They sat on a wealth of 1st party data, but traditional modeling tactics weren’t getting the job done.

Using 1st party customer and site traffic data, Yobi delivered out-of-the-box performance with a custom audience of highly likely converters. Once in-flight, the custom model continued uncover intent signals across known and unknown site traffic to expand reach without impacting performance. Continuous log-level data feeds from the client's data feed enabled Yobi to understand cohorts of consumers likely and unlikely to convert when served an ad.