What is Yobi?
The Yobi Knowledge Graph was built by Data + AI pioneers from Twitter, Spotify, Meta, Amazon, and Uber to ethically democratize the AI revolution.
Yobi makes the most of its consumer behavior dataset (combining 300M consumers with petabytes of signals across trillions of dollars in spend) by combining innovative machine learning + behavioral science to create a clear picture of consumer behavior, making the same kind of cutting-edge research used by large technology companies available to all.
Yobi Data is 99% accurate and 5X more predictive than traditional 3rd party data solutions. Yobi is Private by Design, and provides these signals for AI/ML modeling without exposing raw consumer data.
Forged at the Intersection of Consumer Behavior + AI
Yobi centralizes the acquisition and maintenance of third party consumer datasets, eliminating the complexity created by managing multiple partners, varying quality and technical capability, and unclear ethical motivations.
What makes Yobi unique?
“Yobi identified trends that would have been impossible to leverage traditional sources to learn about”.Director of Analytics, Ecommerce Brand
Largest Consented Consumer Dataset
Yobi licenses the Largest US-based Consented Consumer Dataset (85% exclusive), combining 300M consumers with petabytes of signals across trillions of dollars in spend.
Yobi’s data acquisition process is Private by Design, and maintains a rigorous framework to ensure that each piece of data has been fully consented by our data partners.
Innovative AI + Behavioral Science
We use innovative AI and behavioral science to understand how humans think, learn, and make decisions. Yobi’s behavioral science team uncovers mathematical patterns in human behavior, identifies correlations humans can’t see due to bias, and capture signals without violating user privacy. Yobi is Private by Design, and does additional ethical modeling to ensure that consumers are protected.
In short, they’ve created a foundation model for consumer behavior that captures the entire history of an individual consumer, and reduces it to a few hundred numbers that convey all the information needed to make good predictions about that consumer’s future behavior.
Yobi captures the behavior of these consumers via their location in a high-dimensional space. Consumers who are more similar in their behavior are closer together, while consumers who are more different are further apart.
Yobi provides these signals for AI/ML modeling without exposing raw consumer data. Yobi’s entire process is Private by Design, as maintaining ethical boundaries and protecting user privacy is at the forefront of our business model.