Performance Engine in Databricks
Yobi empowers Databricks customers to acquire new customers by leveraging AI-driven audience optimization using Yobi’s external data, ready for activitation in their DSP of choice
Yobi takes the guess work out of traditional audience targeting, improving cost per acquisition and return on ad spend, while reducing media waste and bot traffic. Audience creation is only as strong as the data that fuels it. Traditional third-party audiences rely on outdated look-alike modeling, cookie technology, and static segments. Yobi fuses together world class predictive AI with consented, first-party opt-in data to model commercial intent, resulting in an AI-driven, cookieless, custom audience that is self-optimizing, and refreshed daily.
Yobi Helps Retailers and E-Commerce Companies Reduce CPC by 89%, while Increasing CTR by 15X
Yobi’s solutions help retailers and e-commerce companies address declining consumer trust and decreased purchasing power by personalizing shopper experiences.
“Yobi’s predictive audiences decreased Cost-Per-Action (CPA) by 11X and Cost-Per-Click (CPC) by 89%, while increasing Click-Through-Rate (CTR) by 15X.”
Director of Digital Marketing, Retail Company
Yobi Helps Consumer Brands & CPG Companies Deliver 30X Lift in Return on Ad Spend, while Reducing Media Costs by 83%
Yobi’s solutions help consumer brands and consumer packaged good (CPG) companies overcome the increase of echo chambers and filter bubbles to drive brand loyalty.
“Yobi’s predictive shopper audiences delivered a 30X lift in Return on Ad Spend (ROAS), at 1/6th the cost of the same audience creation using traditional segments using Oracle, IRI, and Kantar/Numerator.”
VP of Direct-to-Consumer (DTC), Consumer Brand
Yobi Helps Media & Entertainment Companies Deliver 500X Lift in Tune-In, at Lower Cost
Yobi’s solutions help consumer brands and CPG companies overcome the increase of echo chambers and filter bubbles to drive brand loyalty.
“Yobi increased tune-in by 500% over traditional segments available in The Trade Desk for a cable network.”
Chief Markering Officer, Media Company
How to activate Performance Engine for an in-flight campaign:
1. Pick underperforming campaign segments, and identify metric improvement benchmarks.
2. Grant Yobi access to your REDS feed on The Trade Desk.
3. Campaign data stream used to continuously optimize audience segment, based on desired outcomes.