NAB Show 2024 with Microsoft

Reflections from NAB Show 2024

Our team recently had the honor of showcasing our latest innovation, the Yobi Copilot, in the Microsoft booth at NAB Show 2024 in Las Vegas. Architected in partnership with Microsoft, and built on Azure, we demonstrated how the Copilot could be used to deliver differentiated insights on consumer behavior, execute media campaigns within Microsoft Invest, and orchestrate customer journeys within Microsoft Dynamics 365. NAB Show, known for gathering the best minds in media, entertainment, and technology, provided an unparalleled platform for us to connect with industry leaders, and gather their feedback on the transformative power of Generative AI.

Powering AI Transformation in the Enterprise

Being at the Microsoft booth, we had the opportunity to engage with a diverse range of leaders across a variety of industries. From Fortune 100 executives to Digital-Native Enterprises, all were eager to explore how AI could be harnessed to transform the products and services they provided to their customers. Customers were astonished at the power of the Copilot, and excited to learn about how Microsoft could be a key partner to unlock AI. The conference encouraged us to continue pushing the boundaries of what is possible.

The conference provided us with critical insights into the evolving landscape of media and entertainment, particularly how AI is becoming an indispensable tool in this industry. One of the standout takeaways was the growing demand for intelligent, scalable solutions that can handle the complexities of content creation, distribution, and audience engagement.

We learned about specific challenges for Fortune 100 companies facing the need to evolve quickly, and keep up with their competition, as they navigated AI transformations. The discussions highlighted the importance of integrating AI seamlessly into existing workflows and ensuring that these solutions are both scalable and secure.

Unlocking AI in 2024

As we look ahead to the remainder of 2024, we are more excited than ever about deepening our partnership with Microsoft and continuing to innovate on the Azure Platform. Our focus for the coming year will be on driving co-innovation with Microsoft to deliver even more powerful AI solutions that meet the unique needs of our customers in the media and entertainment sectors. We are particularly excited about exploring new use cases, especially in areas like personalization, data monetization, and data enrichment.

Find Yobi in the Azure Marketplace

Yobi’s Performance Optimization Engine is now available for activation in the Azure Marketplace.