Predictive Audiences

Tap into the largest consented behavioral dataset and deep-learning predictive AI in the US to unlock the full power of first-party data and ignite marketing performance.

Traditional audience segments just don’t cut it anymore. Outside of Amazon or Google, marketers have been stuck with the status quo of often inaccurate, stale, and single-dimensional third party data segments built with minimal privacy guidelines. Consumers are dynamic — audiences should be too.

Yobi was built to shatter the status quo. By maintaining a massive behavioral dataset, which refreshes hourly, daily, or weekly instead of monthly or quarterly, Yobi is able to identify trends in behavior that indicate the most likely next action a consumer will take for a given action. This predictive ability enables Yobi to deliver audiences for programmatic activation that are up to 5X more performant than traditional, static off-the-shelf segments found in most DSP data marketplaces, whether you’re an Agency or a Brand Marketer.

Poor audience data limits the outputs of custom AI/ML bidders.

It’s no surprise that innovation in programmatic bidder technology has skyrocketed with the proliferation of AI/ML. These innovative new solutions will only take you so far because they’re focus is only on the optimal mix of placement, geo, viewability, context, or attention at the lowest possible price, and assume the underlying audience targeting is correct.

By combining your 1st party signals – things like HEMs (hashed email), DSP click/impression/conversion feeds, or your own site data — Yobi can improve modeling accuracy by upwards of 15% or more, while reducing CAC by up to 65% and increasing conversions by 3X or more. With Yobi’s unified consumer view and industry-leading predictive AI delivering more performant audiences, innovation happening with custom bidder technology downstream has a better opportunity to reach it’s full potential.

Use Cases for Yobi Predictive Audiences:

Delivering Real Results:

  • CPG: Yobi audiences delivered a 30X lift in ROAS at 1/6th the costs of Oracle, IRI, and Kantar/Numerator audiences for Oscar Meyer.
  • Insurance: Yobi data accelerated dynamic, real-time personalization for a Fortune 100 Insurance Company, leading to a 3X increase in website conversions.
  • Media/Entertainment: Our data increased tune-in by 500% over The Trade Desk for a cable network.
  • eComm: Yobi has replicated the performance of Facebook Ads, enabling eCommerce companies to decrease Facebook CPA/CAC by over $100 through programmatic channels.
  • B2B/Manufacturing: Yobi decreased CPA by 11X and increased CTR by 15X for a Global Electronics Parts Distributor.

Activate Yobi Predictive Audiences using your Azure credits through the Azure Marketplace.