Data Enrichment

Enriching your customer profiles with consumer insights from Yobi’s Knowledge Graph helps improve AI/ML performance by 15%

One way to leverage the Yobi Knowledge Graph (built by Twitter, Spotify, Meta, Amazon, and Uber alums) is through data enrichment. Yobi provides the most predictive 200+ behavioral signals without exposing any raw data. Yobi customers typically improve model performance by an average of 15%, and lower customer acquisition costs (CAC) by 65%.


Yobi customers can enrich their customer base with Yobi’s 200+ most predictive behavioral signals, from petabytes of consumer signals combined with trillions of dollars of spend, to identify new attributes to model against. This new enriched customer behavior dataset can be foundational for use cases like improving the overall customer experience, increasing conversions, anticipating churn, preventing fraud, and optimizing pricing + demand forecasting.

Data Enrichment Use Cases for AI/ML

1. Instant Personalization – provide a starting point for recommender systems (overcoming the cold start problem), by enriching your users’ profiles
2. Improve Ad Conversions – create more granular audience segments by understanding your users’ behavior, to deliver the right message, through the right channel, at the right time
3. Anticipate Churn – reactivate churned customers, and identify which segments share similar characteristics, by enhancing their user profiles
4. Prevent Fraud – identify which users might be more susceptible to fraud, and what normal behavior looks like, by creating a richer customer profile
5. Optimize Pricing & Demand Forecasting – leverage consumer behavioral signals from outside your ecosystem to provide insights on price sensitivity, competitive intelligence, and market trends

Competitive Advantage

In today’s highly competitive business environment, having an edge can make all the difference. Enriching your customers’ profiles can provide you with that edge. With more comprehensive and diverse data, you can make better-informed decisions, predict market trends, and stay one step ahead of your competitors.

Enrich your Customer Data with Consumer Insights from the Yobi Knowledge Graph Today!

We recently partnered with Databricks to enable Data Enrichment from within your Databricks enrivonment.